INDUSTRY PARTICIPATION MANUAL
The lead capture feature is designed as a fluid way for our industry partners to connect and retain contact details of delegates; whether meeting on the exhibition floor or recording attendance at an industry symposium.
Include an Inbound QR Code (provided by the APLAR secretariat) with your printed promotional materials and let visitors know there is a piece of content waiting for them if they scan it and fill in the form. Once they’ve provided you with their details, you are able to nurture them as a lead and continue forging a relationship with them.
– How it works
When someone scans the QR code, they are taken to a landing page you design that has a form to fill out. The visitor fills out the form and that triggers the release of the content. The visitor’s contact info goes into your system and you can then start the process of continually communicating with them.
Codes are dynamic and that means they provide you with all kinds of useful insights. See where and when your codes were scanned and how many total and new scans they’ve received. Download shareable files and use your data to improve your marketing campaigns.
– Physical vs virtual
This self scan feature will work for both physical and virtual exhibitors/industry
The APLAR secretariat will provide further information soon, keep an eye on this page for further instructions.